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Bynder is a Digital Asset Management platform that provides clients with all the services they need to maintain and utilize their digital assets. Its feature are:

  • Content and Workflow Management
  • Digital Rights Management
  • User, Role, and Access Management
  • Dynamic Asset Transformation
  • Bynder Analytics


Bynder provides Streamlined Digital Asset Management for Leading Brands that can be used to create, edit, manage, optimize, and deliver the digital asset of the clients to their destination. It was founded in Jan 2013 by Chris Hall and Roland Keijzer in Amsterdam, Noord-Holland, Netherlands. It is trusted by brands like Spotify, Five Guys, Canon, Puma, KLM, Lacoste, innocent, etc.


Print Brand Templates:

Brand Templates allow clients to be able to quickly create and modify existing content without going out of design principle. Templates enable marketers to swiftly create and promote the desired content, facilitating a fast-paced content creation process. Client team members can quickly collaborate with other partners and collaborators to create new content. Partners and collaborators can quickly work together with the option of leaving comments, annotation, and comparing different versions on the same work page allowing the progress of the project to increase as team members work on the same page. With Brand Templates clients can always keep their content up-to-date by defining the rules and elements that control the designs. Creators can take approvals and suggestions from the clients and other approvers in the work page allowing the smooth working creators.


Content Workflow:

It is a type of work flow that reduces production time and ensures the creation of structured content at scale. Bynder allows clients to manage their entire process without juggling files or documents in different software’s, clients can give feedback and requirements to creators through the same dashboard and can also approve the work and publish it when and if required. It enables different team members to collaborate within the same workspace, potentially boosting efficiency while maintaining work quality. Additionally, it allows for the allocation of diverse responsibilities, contributing to increased accountability.



Thanks to a transparent and stringent workflow, all published content will adhere to a series of checkpoints established and overseen by individuals at varying levels. Business owners can also be integrated into the final approval process.


Brand Guidelines:

To create the brand identity in front of customers we need a brand to maintain consistency. Regularizing the font, color, logo, text size, and other aspects of the brand content enables creators to utilize this standardized data for generating brand content and websites. This approach ensures that customers perceive a consistent brand identity even without focusing on the written content. Clients have the option to establish brand guidelines that they can then share with partners and collaborators. This ensures alignment with clients’ vision and promotes brand consistency.



Users have the capability to create Brand guidelines for various scenarios, such as online ads, TV ads, posters, and more. Clients can generate these guidelines to establish brand consistency across different business scenarios. Clients can share their brand guidelines on any scenario or all to any new collaborator allowing them to have the same Brand Images as the clients.


Digital Asset Management:

Digital asset management allows clients to gather all their digital assets and manage them at one place allowing them to have better control of their Digital Assets. Clients can organize the digital data into different categories to allow easy finding of the files when needed. Flies can be tagged according to their properties and organized into different folders allowing easy access. Clients can choose the way he wants to set up its library structure allowing for easy finding of assets when required.



Users can set different permissions at different levels allowing only those who have persimmon to have access to files. Clients can also set permission to view only, use only and modify allowing them to have better control over their Digital assets. Bynder enables the sharing of files to websites through embedding, and clients can modify these embeddings when they make changes to the original files. Additionally, clients share assets with their partners or collaborators, providing them with access to the latest digital assets. Clients can set conditions for downloading the assets like watermarking the assets or setting the time limit for the assets. Bynder allows clients to download their digital assets in the file format and size they want.


Dynamic Asset Transformation:

Dynamic Asset Transformation connects with Digital asset Management to automate optimization functions of files. It allows clients to download any digital assets in any format and size according to their requirement. Clients can pre-set configuration of various social media files allowing team members to automatically download files in the same format reducing workload and chances of error. It allows clients to boost their webpages load speed by optimizing their digital assets, increasing their SEO. Its tracking and analytic ability allows clients to track their assets in an external platform allowing clients to know about the performance of their digital assets.



  1. Bynder offers a user-friendly interface that clients can easily understand.


  1. Its extensions are costly.



Bynder is a detailed assets management software that allows clients to manage and use their digital assets in any way they want, allowing them to increase the value of their digital assets. 



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