Yotpo
Yotpo is an e-commerce marketing platform that helps build lasting customer relationships with consumers. It has the following features:-
- Corporate Reporting
- Personalization
- Customer Feedback
- Social Media Management
- Reviewer Validation
Description
Yotpo is an ecommerce marketing platform that helps clients to engage customers and get their reviews on the various brands. It also provides SMS marking, subscriptions, referrals and UCG contents for brands. Tomer Tagrin and Omri Cohen founded it in New York in 2011. It holds the trust of companies such as Steve Madden, Princess Polly, Floral Street, Chubbies, Allbirds, and Away.
SMSBump:
Yotpo transforms shoppers into SMS and email subscribers, allowing clients to send targeted marketing SMS and emails to these subscribers. Through these channels, clients can inform subscribers about new products available in the store, as well as existing products that could be of interest to customers. Clients can easily make personalized SMS and emails for customers to give notice to customers for new released products, sales, special offers, etc. A/B testing can also be used by clients to make better email and SMS to get better responses from customers.
Clients can customize the on-site form and other mobile optimized widgets to fit their own Brands style and increase conversions. Customers can directly subscribe for email and SMS notification from Brands website allowing clients to build detailed SMS and email marketing. It provides flow type automation which can help clients to automate marketing and save time and increase efficiency.
Yotpo subscriber growth tools come with performance analytics that help with business growth. It is real-time analytics allows clients to have a better understanding of all the customers’ responses to various promotion activities done by clients. All subscriber data is collected and analyzed to sort out the geographical and other data of customers allowing clients to have full understanding of their customers. Clients can specify the fields needed to be used to make the analytic reports. Yotpo Analytic Dashboard allows clients to monitor performance of various fields like revenue, ROI, CTR, CVR and spending in real-time, it results in clients having full control of their campaign and reports.
Yotpo Analytic Dashboard:-
Clients can customize the on-site form and other mobile optimized widgets to fit their own Brands style and increase conversions. Customers can directly subscribe for email and SMS notification from Brands website allowing clients to build detailed SMS and email marketing. It provides flow type automation which can help clients to automate marketing and save time and increase efficiency.
Yotpo subscriber growth tools come with performance analytics that help with business growth. It is real-time analytics allows clients to have a better understanding of all the customers’ responses to various promotion activities done by clients. The system collects and analyzes all subscriber data to categorize customers’ geographical and other relevant information, thereby providing clients with a comprehensive understanding of their customer base. Clients have the ability to specify the fields to be utilized for generating analytic reports. Yotpo Analytic Dashboard allows clients to monitor performance of various fields like revenue, ROI, CTR, CVR and spending in real-time, it results in clients having full control of their campaign and reports.
Reviews:
Yotpo in build review tools allow clients to send SMS and email requesting the customer to write the reviews for the product they have bought to benefit others customers. It allows customers to see the real performance of the products which can convert Browsers into shoppers. Yotpo has many types of reviews which are used by clients to collect various reviews in different forms. Smart reviews can help clients to directly ask questions from customers, questions can be different for different products but they all help customers to quickly complete their reviews allowing clients to collect higher-quality reviews addressing high-converting topics. Yotpo also receives photos and videos reviews from customers as it can show the reviews are genuine allowing other customers to buy the product with peace of mind.
Yotpo smart filter allows clients to have their product specific reviews information at the top. It allow customers and browsers to see these targeted reviews allow increase of clients customers. Reviews can be displayed on the checkout page, enabling customers to assess the product quality. This measure can assist clients in reducing customer abandonment rates, subsequently leading to an increase in profits.
Loyalty & Referrals:
Yotpo loyalty and referral programs allow clients to customize them allowing clients to maximize engagement and increase lifetime value. Clients have the capability to design various systems that enable customers to accumulate points from the brand’s website. This encompasses awarding points for actions such as leaving reviews, following on Instagram, and converting money spent on the website into points based on proportions determined by the clients. Clients can give various discounts, coupons, points, free shipping, etc to incentivize repeat purchases of customers.
Clients can divide the customers into different grades by giving paid accounts with different prices and conditions. It allows customers to become VIP members of brands and receive various benefits. Clients provides various benefits to VIP members of the Brands. Clients can set any conditions they want for the VIP members. They also can select the benefits provided by brands to these VIP customers. Its campaign allows clients to set up campaign dates. Campaign will automatically begin at the date and time specified by clients. Clients can use customer managers to view data regarding the customer. It allows to set up targeted campaigns for different segments of customers.
Pros:
- It has a data driven solution for Reviews, SMS and email marketing, Loyalty.
- It collects reviews and photos from different places and sends them to a single dashboard.
Cons:
- Customer uploaded photos should be able to change size to the one clients want.
- It is not easy to learn and use.
Suggestions:
Yotpo is an ecommerce marketing platform that helps clients to gather various kinds of reviews, SMS and email marketing, Referral and Loyalty programs, etc. It helps clients increase their customers and increase revenue. It provides a free version which is helpful for small businesses.
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